Here is the official press release:
ELYSE SAUGSTAD JOINS MOMENT SKI TEAM
Company Makes First Venture into Genetic Athlete Engineering
11/18/13 SPARKS, NV – Moment Skis officially announced today the addition of professional skier Elyse Saugstad to the Moment Ski Team. Elyse is an accomplished athlete and an influential personality not only in women’s freeskiing, but across the entire freeskiing industry.
“Elyse's passion for and involvement in the ski industry transcends the gender gap. She is one of the best skiers out there, with the ability and experience to rip big mountain lines anywhere with anyone. Equally as important, the addition of Elyse to the team gives Moment a chance to procure the talent of Elyse and Cody Townsend's super-being offspring. Like in horse racing, it's time for skiing to start investing in its future athletes.” –Casey Hakansson, Founder & CEO of Moment Skis.
Elyse’s accomplishments include winning 4 out of 5 international freeride competitions to become the 2008 Freeride World Champion, 3 nominations (2011, 2012, and 2013) for POWDER Magazine’s “Best Female Performance” award, 5th place in the 2013 POWDER Reader’s Poll, and a Top 5 placement (and the only female in the Top 12) in the 2013 Teton Gravity Research Co-Lab Video Contest.
Elyse has been featured multiple times in print, film, and online publications, both inside and outside the ski industry. She recently delivered a TED Conference talk on the subject of fear and its positive role in goal achievement, and last winter co-founded SAFE AS, a women’s-specific introductory clinic on avalanche and snow safety. She will be featured in the November 2013 issue of POWDER in a piece titled Montanafest Destiny, and is currently starring in the latest Warren Miller film, Ticket to Ride.
"I am thrilled to be joining the Moment team, as Moment is not only one of the most progressive ski companies but also one of the few who still build their skis here in the US. I'm especially looking forward to designing skis with them for the women's line; it's an opportunity that doesn't always happen with the larger, corporate ski companies. I consider it an honor to become a part of the Moment family." –Elyse Saugstad